
As social media became widespread, some users have gained a large following, sometimes in the millions. As they often appear accessible, such as broadcasting from their homes and personally responding to their audience’s comments, people tend to trust them relatively easily. Consequently, companies have started to see these influencers as a valuable channel through which to promote their products.
I used to watch videos on men’s style regularly on Youtube when I was learning about classic clothing like suits. Unlike programs on television that appear over-produced, those on YouTube appeared more genuine and personable. Naively, I believed YouTube personalities were creating videos solely for the benefit of viewers. One such influencer recommended a belt with micro adjustments on its reverse side, promising the perfect fit at all times. After learning useful men’s style rules and tips from him, I didn’t hesitate to purchase this belt, thinking, “If this influencer is recommending it, it must be a great product.”
Continue reading “Devil’s Tactic – How Influencers Deceive Their Audience”
